Culture Notes 2024

S1E9 — Korean Culture Notes

8 timestamped notes explaining the Korean cultural context in this episode — customs, idioms, food, honorifics, and history, at the moment each appears on screen. These notes discuss events across the whole episode. To see them revealed scene-by-scene as you watch, use the episode page to find an airing.

# 39,000-won event culture

1:37

Ji-won mentions she would have been happy with a '3만 9,000원짜리 이벤트' — a 39,000-won surprise package. These budget event kits (balloons, a banner, a small cake) are hugely popular in Korea and are sold on sites like Coupang or Kakao Gifts, making romantic gestures accessible to anyone. The exact price point is a cultural shorthand for 'sweet but low-budget.'

# 백화점 문화센터 (department store culture centre)

19:44

Su-min invites Ji-won to a 문화센터 (munhwa senteo) cooking class inside 유한백화점. Major Korean department stores like Lotte and Hyundai run these in-house community centres offering everything from cooking and yoga to calligraphy and language lessons. They're especially popular with married women and retirees, so Ji-won recognises it immediately as the class Ji-hyuk's mother attends.

# Seat ownership at group classes

23:26

Ja-ok insists a particular spot is 'her seat,' which is a very recognisable social dynamic in Korean community classes and neighbourhood gyms. Regular attendees often informally claim the same spot every week and expect newcomers to know this unspoken rule. Challenging it, as Ji-won does, is considered bold.

# 당근 라페 (carrot rapée)

30:44

당근 라페 is a French-style shredded carrot salad dressed with lemon, olive oil, and mustard that became a trendy home-cooking staple in Korea through social media and café culture in the early 2020s. It's considered a marker of someone with a refined, modern taste — which is exactly why Ji-won using it to impress Ja-ok (and quietly outshine Su-min) lands so well.

# 오마카세 식문화

38:00

Min-hwan drops the word 오마카세 (omakase) when fishing for a free restaurant deal — it's a Japanese term for a chef's tasting menu where you leave the choices entirely to the chef. Omakase restaurants exploded in popularity in Seoul in the 2020s and carry a luxury, high-status image, making them a sought-after venue for important Korean family meals like 상견례 (the formal first meeting of both families before a wedding).

# 딸과 제사 — daughters and ancestral rites

59:31

Ja-ok claims daughters don't hold their parents' memorial rites (제사) — only sons do. This reflects a deeply Confucian tradition in which the eldest son is the designated 제주 (ritual host) and daughters marry into another family's lineage. Ja-ok uses it to subtly demean Ji-won and frame her father as somehow shamed for having only a daughter. Ji-won's sharp pushback ('아줌마') signals she refuses to accept this framing.

# 아줌마 — the weight of that word

59:43

Ji-won drops honorifics entirely and calls Ja-ok '아줌마' (ajumma) — a word that literally means 'middle-aged woman' but, used directly to someone's face instead of '어머님' (mother-in-law honorific), is a pointed insult implying she no longer deserves respect. In Korean social hierarchy, refusing to use the proper honorific title is one of the most deliberate and cutting things a younger person can do to an elder.

# 유도 호신술 — self-defence throw

1:01:41

Ji-hyuk coaches Ji-won earlier in the episode on how a smaller person can throw a larger one: act in the moment of total surprise and commit fully. What Ji-won does to Min-hwan at the 상견례 is a real self-defence concept drawn from 유도 (yudo — Korean judo) and 호신술 (hosinsul — self-protection techniques) taught in Korean women's safety programmes. The show frames it as both literal and symbolic payback.

More for this episode